in their latest attempt to get anyone from outside the M25 to give a monkey's nut about the magazine, the NME are repeating the overwhelming success they had when doing a similar thing with The White Stripes a while back.can't help thinking that although this is a brilliant move for Coldplay to get new music out and create a bit of a stir, all it'll succeed in doing for the NME is to bump up their sales figures dramatically for one week, before all the people who wouldn't usually buy the mag go back to reading Q. your average Coldplay fan isn't into day-glo colours and The Latest Hot Fad Band Around For 11 Minutes, and that's just kinda how it is.
good luck to all involved though. we need a thriving indie bible in this country - i'm just not sure if this is the right way to achieve it.
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